1. A Hero section with an image that effectively conveys what NovinnoTrade does and a clear hero text that not only shows that they provide sea and air freight services but is also aesthetically beautiful. 2. The "Our Services Section": I included pictures of actual individuals in this section to illustrate the meaning of each service, the process by which you carry out the provision of these services, as well as demonstrating the feelings of fulfillment that they (customers) will experience after using NovoinnoTrade. 3. The Rate Calculator section: I redesigned this section to demonstrate clear distinction between information on cost of delivery per weight and the calculator, hereby assisting the user in determining 'where' to look for 'what'. 4. The initial website lacked a testimonial section, which is an essential component of every landing page, so I added one to help build trust in website visitors without forcing them to navigate to another page.